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Camp Gan Shalom, a Jewish Federation program, had been languishing for years, never getting the attention it deserved. To build awareness and increase enrollment, I developed a targeted marketing campaign, including a fun, youthful sub-brand, a brochure, and an advertisement. In addition, I held a series of pre-camp meetings at various synagogues to promote camp, answer questions and ensure the kids knew other campers. I not only wrote the copy and acted as art director, I took all of the photos, as well.
When camp ended, I wrote a first person article for the Jewish Community News.
marketing concepts & communications